Media Intelligence & portfolio reporting
Compare project budgets, spend, pacing, and creative outcomes in one reporting workspace.
Open Media Intelligence from your workspace navigation or from the link in a project’s Media tab. Project Media manages the individual buy; Media Intelligence brings recorded plans and spend together for cross-project analysis.
| View | Use it for |
|---|---|
| Plans & budgets | Compare plans and open the relevant project planner. |
| Spend & performance | Review recorded spend and channel results within the selected scope. |
| Creative learning | Compare attributable creative outcomes and associations by creative type and tags. |
| Measurement lab | Manage control/treatment studies and record observations. |
| Flight pacing | Review flight timing and spend pacing. |
| Spend ledger | Inspect source spend records and their financial stages. |
| Reach estimates | Explore illustrative reach and frequency assumptions. |
| AI insights | Generate cross-channel analysis and explore a separate campaign strategy scenario. |
Filter by project, brand, channel, and date range. Review the reporting currency and FX settings, then use Refresh or Export for the current report. Summary figures distinguish working plan budget, recorded actual spend, open commitments, and the amount remaining after spend and commitments.
Interpret results responsibly
- The report uses stored/imported data, not a live ad-platform connection; check the update time and source completeness.
- Missing FX rates can produce partial totals. Resolve the warning before using the figures for budget decisions.
- Creative learning requires attributable spend rows. Rows linked to multiple creatives are excluded from that comparison; missing links reduce coverage.
- Unknown revenue must remain unknown. Do not infer revenue or ROAS from a generic conversion value.
- Learning-graph associations are comparative, not causal. Reach estimates are illustrative, not measured, deduplicated audience reach.
- AI strategy scenarios are suggestions, not approved budgets or executed media buys.