The Challenge
A global CPG brand managing 12 product lines across 40+ markets was drowning in creative production complexity. Each campaign required:
- 200+ unique assets
- Localization into 15 languages
- Approval from 8+ stakeholders per market
- Compliance checks for each region's regulatory requirements
Their average campaign production cycle was 6 weeks — far too slow for a fast-moving consumer market.
The Solution
By implementing a unified creative operations platform, they:
Centralized Asset Production
All creative work — from brief to final approval — happened in one platform. No more context-switching between email, Slack, shared drives, and proofing tools.
Automated Localization Workflows
When a master creative was approved, the platform automatically generated localization tasks with pre-populated templates for each market.
Parallel Review Streams
Instead of sequential reviews (legal → brand → marketing → regional), they enabled parallel reviews where independent stakeholders could review simultaneously.
AI-Powered Compliance
Automated checks verified brand guidelines and regulatory requirements before human reviewers even saw the assets.
The Results
| Metric | Before | After | |--------|--------|-------| | Campaign cycle time | 6 weeks | 2.3 weeks | | Asset production per quarter | 800 | 2,100 | | Brand violation rate | 12% | 1.5% | | Team satisfaction score | 5.2/10 | 8.7/10 |
"We're producing more than twice the creative output with the same team size. The platform paid for itself in the first quarter." — VP of Global Marketing
Want similar results? Talk to our team about your creative operations challenges.